Power BI Pro is a paid subscription service offered by Microsoft as part of its Power BI suite of business intelligence tools. Power BI Pro licenses are designed for individual users who need to create, share, and collaborate on business reports and dashboards within an organization. Here are some key points to know about Power BI Pro licenses:

1. User-Based Licensing: Power BI Pro licensing is user-based, meaning each individual user who requires access to the full capabilities of Power BI Pro needs their own license. These users are often referred to as "Pro users."

2. Key Features: With a Power BI Pro license, users can create and publish interactive reports and dashboards, share them with other users (both Pro and non-Pro users), collaborate on reports, and schedule data refreshes.

3. Sharing Reports: Power BI Pro users can share their reports and dashboards with others within and outside their organization. Recipients can view and interact with shared reports using a web browser or the Power BI mobile app.

4. Collaboration: Pro users can collaborate on reports and dashboards by working together in the Power BI service. They can create and edit content together, and changes made by one user are visible to others in real-time.

5. Data Refresh: Power BI Pro users can set up scheduled data refreshes for their reports, ensuring that the data remains up-to-date. Data refresh options and frequency depend on the data sources used.

6. Content Packs: Pro users can create and share content packs, which are collections of related reports, dashboards, and datasets that can be easily shared and used by others.

7. Power BI Mobile: Power BI Pro licenses allow users to access their reports and dashboards on mobile devices through the Power BI mobile app, enabling them to stay informed and make data-driven decisions on the go.

8. Data Collaboration: Power BI Pro users can collaborate on datasets using Power BI dataflows, which allow for data preparation and transformation activities.

9. Subscription Cost: Power BI Pro licenses are typically billed on a monthly or annual basis, with the cost per user per month or year. The pricing may vary depending on the region and any applicable discounts or promotions.

10. Tenant Administration: Organizations can manage and assign Power BI Pro licenses to users through the Microsoft 365 admin center or the Power BI admin portal.

It's important to note that Power BI Pro is intended for small to medium-sized businesses and individual users. Larger enterprises may opt for Power BI Premium or Power BI Premium Per User (PBI Premium PPU) licensing models, which provide more scalability and dedicated resources for larger-scale deployments.

Before purchasing Power BI Pro licenses, organizations should carefully evaluate their needs and consider factors such as the number of users, data sources, and collaboration requirements to determine the most cost-effective licensing option for their specific use case.